GSU students start up own business

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  • Photo by: Jessica Stanfield

Lindsey McCormick

A new apparel store opened by two Georgia Southern students fuses live entertainment and fashion for an eclectic shopping experience.

The store, Sam and Seth Apparel, will have a live show by Mykko Montana before his Primetime Lounge performance on Friday at 8 p.m.

S&S Apparel, owned by junior information technology major Sam Kassam and junior education major Seth Barnett, held its grand opening on Jan. 12.

Hats, shoes and other apparel items are highlights of S&S Apparel, located at the intersection of Langston Chapel and Highway 301 in the Ogeechee Crossing Center.

“We are not exclusive to any particular brand, but we sell more popular brands, for instance, Nike, Adidas, Jordan, Polo Ralph Lauren, Timberland, Sperry and New Era,” Barnett said.

The focus of S&S is to appeal the college crowd and grow the business, Kassam said.

Kassam and Barnett plan to bring entertainers from the music industry to Statesboro every other month through their partnership with record label DDB Entertainment.

“I hope to expand our own brand. My ultimate goal is to eventually make S&S Apparel a household name,” Kassam said.

Kassam and Barnett describe their establishment as being a shoe and apparel store, devoted to keeping 100 percent authentic products with style and pricing for anyone’s apparel desires..

“We just got in the Nike Kobe VII Poison Dart Frog’s, and they are by far my favorite item that we offer,” Barnett said.

The two owners are in the process of offering custom t-shirt printing, as well as creating a sale on their shirts to give back to the community.

When a customer purchases a $20 graphic t-shirt, another one is chosen and is donated to the Boys and Girls Club of Bulloch County, Barnett said.

Last February Kassam and Barnett went to a Hitech Motorsport Expo when they began contemplating the idea of opening an apparel store.

“I said to Sam that he might as well start a shoes company. He and his fiancée then ran with it,” Barnett said.

Prices range from $10-$75 in clothing and shoes range from $10-$140.