Making it there with makeup

Photo credit to Kiara Griffin

Danyelle Gaines

When asked what there is to gain while attending college, most of the time the answer is a great experience, time to find out who you really are and how to fulfill your career goals. For some, figuring out what career field to enter and finding out who they are is easier said than done. Others might be lucky enough to have a moment of epiphany and realize exactly what they are meant to do.

Tae Lynn is one of the lucky ones. On the morning of October 13, 2015 she woke up and decided to launch her own makeup brand, Tae Lynn MUA.

Lynn is a senior spanish major with a minor in information systems, however, art has always been a passion of hers. Using her artistic skills she turned the faces of her client’s, into her canvas.

“I had to find an outlet and makeup definitely filled that void. It’s very lucrative and wherever I go people need their makeup done,” Lynn said.

Lynn also incorporated the “hustler” mentality and business savvy skills she learned from her business fraternity, Delta Sigma Pi, to build her brand. She made an instagram specifically to showcase her work, posted fliers around campus and used her connects to start the buzz on her brand.

However, the feedback that she received after launching her brand wasn’t the most positive. People posted negative comments about her work, which almost deterred Lynn from continuing to make a name for herself in the makeup industry until she had that defining moment, an epiphany.

When she went home to Atlanta for Thanksgiving, her car was stolen Thanksgiving night. Everything she had brought home over the break was gone, except for her makeup bag that contained all of the makeup she owned. It was the only thing she brought in the house.

“That was my epiphany moment and I ran with it. From that point on, I felt that was God’s way of telling me that this what you’re meant to do,” Lynn said.

After that “defining moment” as Lynn calls it, her brand took off like a rocket. Using her skills she has been able to meet celebrities, work for a makeup studio in downtown Statesboro and fashion shows held at Georgia Southern. The most significant event she participated in was New York Fashion Week as a published makeup artist.

Her work was noticed by the creator of a clothing line ran out of New York called Wise Guy Apparel. The creator asked her to be a makeup artist for their boutique fashion show in New York Fashion Week.

“I loved being a part of that fierce, fast-paced environment, but because all the models needed were touch-ups here and there, I wasn’t able to showcase my talent,” said Lynn.

Working in New York Fashion Week was definitely a confidence booster for Lynn and it helped her realize her worth, despite the negative criticism. She even uses the hashtag “#knowmyworth” frequently as a reminder that “you can’t let people deter you.”

“Over time I used those negative comments as motivation and I just got better at my craft, so I was able to overcome that through just being confident and knowing my worth,” Lynn said.

Lynn has a Style Seat profile where clients can book appointments with prices that range from $7-$200. She’s also available for booking in both Statesboro and Atlanta, GA. Customers have nothing put positive things to say now about Lynn’s services.

“I like the way my face transformed and it made me look a bit older. I’d definitely go to her again,” Sade McMullen, junior business management major, said.

Lynn plans on making Tae Lynn MUA a global brand one day or at least well known in the south. In order to reach her goals she simply just takes it one day at time.

Her motto is “Don’t shoot for the stars, shoot for small goals that’ll get you there”.