Brand Promise

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Lindsey Kehres

Recently students received an email from the school detailing on Georgia Southern University’s new collaboration with TWG Plus, a higher education marketing firm, on a brand marketing project.

The marketing project focuses on creating a school-wide brand promise. Unlike a tagline or motto, a brand promise is a concise statement about what the university represents and stands for.

Georgia Southern urges the community to complete a 5-minute survey in order to gather and evaluate opinions from the student body. Student feedback will be kept completely confidential and anonymous.

To accesss the survey, click the link below.