Snapchat introduced ‘Discover’ in a recent app update which will allow millions of users to stay connected with other companies and events from around the world.
Discover is a right swipe away from your stories page (the old contact page). Companies such as Cosmopolitan, CNN, and ESPN are using it in a way a magazine app would work. It allows you to view videos, pictures, articles, and other teasers that the editors want to share.
Snapchat is the third most popular app for adults 18-35, falling behind Facebook and Instagram. After the company turned down a $3 billion buyout offer from Facebook, the 24 hour stories and now Discover aspects of Snapchat will allow it to continue to skyrocket into financial success.