Brand spanking new to the ‘Boro is a business that is unleashing accessories that cater to every girl’s Southern side.

It’s jewelry season, ladies, and Sugar B’s Designs is here to offer accessories. This company sells bracelets, necklaces, and earrings in all shapes and sizes. Custom designs are welcome and encouraged so this jewelry will fit anyone’s taste.

Sugar B’s Designs began with a senior at Georgia Southern University, Brittany Cordell. After the passing of her grandmother Barbra, Cordell and her mother began Sugar B’s jewelry business in her memory.

“I have always been into making jewelry ever since I was young. My mom and me decided to do this. It just came together,” Brittany Cordell, senior marketing major, said.

The custom jewelry the new, local designer creates revolves around emulating a modern Southern jewelry style, with neutral colors and a bit of bling to make it sparkle. Bracelets with multicolored skulls, necklaces with crystals and stone cross earrings highlight the company’s merchandise.

Sugar B’s Designs is in the business of, “Style with a Southern charm,” Cordell said.

Although Sugar B’s Designs have not hit the racks at any boutiques in the area just yet, these accessories are available online.

These accessories are by women for women. Sugar B’s Designs are for anyone with a modern eye for fashion at any age.

Sugar B’s Designs company is intent on fitting each piece of jewelry to fit the customer’s specific needs, so custom sizes and even personal creations are regular for this business.

“I tried to make everything reasonably priced, I know a lot of people, especially college students, including myself, are broke as a joke, so I try to make it work for everyone,” Cordell said.

Sugar B’s Designs market price for their bracelets ranges from $10-$18; necklaces from $15-40 and earrings are all $8 a pair.

The new designer has received strong reviews in their short time open.

“I love it. All of her pieces are trendy and affordable. She made Christmas shopping a lot easier for me because I knew everyone would love how unique the jewelry is,” Brittany Reed, senior education major, said.

Amanda Thomas, senior nursing major, said, “Everyone I’ve given a bracelet to has absolutely loved it. I love that they are easily worn to dress up an outfit but her jewelry can also be worn with casual clothes as well.”