Insomnia Cookies: Where treats never sleep

Photo by Xxavier Robertson

Ashlee Gilley

Many college students know the struggle of pulling an all nighter and knowing that when they start craving a snack at one or two a.m., not many businesses are going to be open and willing to deliver. Insomnia Cookies is a company that can and strives to meet this very specific need by delivering their goods until 3 a.m.

“Insomnia Cookies was born out of the dislike of heavy foods late at night and a sweet tooth,” Catharine Gatlin, market manager, said.

The idea behind Insomnia Cookies came in 2003 when their CEO Seth Berkowitz was in college and decided that there was a need for more options when it came to late night delivery. To fill this need he began to make cookies in his dorm room at the University of Pennsylvania and delivering his baked goods to his friends.

The business opened its location in Statesboro on Jan. 5. According to Gatlin, they have already received a warm welcome. It is their 105th location in total, but only their third in Georgia with the other two being in Athens and Midtown Atlanta.

The space for the store is very open and modern with limited bar style seating on two of the walls and studio lights illuminating the space. The walls are decorated with large, bright posters depicting their various cookies and descriptions of them.

“The buzz has really been getting around so far,” Gatlin said.

Gatlin stated the reason they chose their newest location is because it is ‘so closely situated to the campus and student housing’.

Some students wasted no time in trying out the newly available delivery service.

“They were absolutely delicious,” Trevor Dart, sophomore marketing major, said.

This was the first time Dart had experienced with Insomnia Cookies.

The website says that you should allow for 30-45 minutes for delivery, but Dart said it only took about 15 minutes for him to receive his order. There is also only a minimum $6 purchase in order to have your snacks delivered.

Despite their name, Insomnia Cookies offers other freshly baked goods such as cookie cake, ice cream, cookiewiches (ice cream in the middle surrounded by two cookies) and brownies. They will be giving out surprise samples on campus this week as well as handing out flyers.

If the idea of calling up a store to place a delivery makes anyone queasy, Insomnia Cookies has thought of that, so they made an app you can download to make orders right off your phone.

“We also have our Cookie Dough loyalty program on our app which earns you a point for every $1 you spend. For every 100 points, we will give you a $10 reward to spend at Insomnia Cookies,” Gatlin said.

The company will have seasonal offers and plans to become more involved on campus.

Gatlin said, “we know how college is so we do our best to help treat our students [and all our fans] to weekly deals on our website.”