New Coke contract: What does it mean?

Macy Holloway

After negotiating with Coca-Cola for the past six months, Georgia Southern University signed a 10-year long multimillion dollar contract naming Coca-Cola the exclusive beverage provider for the Georgia Southern campus.

Points you should know:

  • This contract will provide GSU with the resources to implement exclusive student athlete and academic scholarships to its students.
  • The contract will allow the university to “double match” Georgia’s Realizing Educational Achievement Can Happen (REACH) Scholarship. The state-provided $2,500 scholarship is awarded to eligible students each year to help fund their tuition and any other college-related fees.
  • Georgia Southern will be one of the several state-schools to have the annual scholarship amount of $7,500.

University President Brooks Keel said, ”One, if not the main reason we were able to cut this deal now, is that the brand of Georgia Southern is worth a heck of a lot more now than it ever has been before and that’s primarily because of the move that we made to the FBS [Football Bowl Subdivision].”